I’ve led brand strategy and innovation for some of the world’s largest brands like:

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While much of my professional innovation work is confidential, check out my portfolio from the VCU Brandcenter:

Auntie Anne’s:  Escaping from dying malls and emerging as a craft brand

Auntie Anne’s: Escaping from dying malls and emerging as a craft brand

Lowe’s:  Becoming a leader in smart home technology by hitting you in the feels

Lowe’s: Becoming a leader in smart home technology by hitting you in the feels

Celestial Seasonings:  Breaking away from category clichés and gaining personality

Celestial Seasonings: Breaking away from category clichés and gaining personality

Scotch Tape:  Recognizing the potential in an emerging ecommerce trend

Scotch Tape: Recognizing the potential in an emerging ecommerce trend