Strategy blends everything I love into one role:
Writing: I won the “Most likely to be an author” superlative in 4th grade because of a poem I wrote about becoming a cow. Yes… a cow. While the whole book thing is TBD, storytelling is definitely my first love and something I bring to work with me every day.
Learning: After eight major changes in undergrad, I realized I needed a career where I’m learning something new every day and “routine” doesn’t exist. I love that as a strategist, one day I’m deep in the world of baby formula and the next I’m dissecting the sustainability landscape.
Spying: I call myself a full-time creep. While I find incredible insights in traditional research, I can also find inspiration anywhere from the depths of a Reddit thread to stalking someone shopping at the grocery store. Some of my best insights come from simply observing the world around me.
OFF THE CLOCK YOU CAN FIND ME…
Taking ridiculous pictures of my dog, Frank
Climbing ancient pyramids with my husband, Jesús
Going to off-the-map and weird museums
Organizing and documenting the RVA Supper Club
Headstanding where I shouldn’t be headstanding
Giving my cat Zazu 190283 reasons to kill me
AT WORK I’M USUALLY…
Pouring my mind and soul onto a whiteboard
Hoarding the office’s Post-it supply
Connecting the dots to tell a compelling story
Immersing internal and external teams in their consumer
Finding ways to make information interesting
Having a little bit of fun in the midst of hard work