Strategy blends everything I love into one role:

Writing: I won the “Most likely to be an author” superlative in 4th grade because of a poem I wrote about becoming a cow. Yes… a cow. While the whole book thing is TBD, storytelling is definitely my first love and something I bring to work with me every day.

Learning: After eight major changes in undergrad, I realized I needed a career where I’m learning something new every day and “routine” doesn’t exist. I love that as a strategist, one day I’m deep in the world of baby formula and the next I’m dissecting the sustainability landscape.

Spying: I call myself a full-time creep. While I find incredible insights in traditional research, I can also find inspiration anywhere from the depths of a Reddit thread to stalking someone shopping at the grocery store. Some of my best insights come from simply observing the world around me.

OFF THE CLOCK YOU CAN FIND ME…

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Taking ridiculous pictures of my dog, Frank

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Climbing ancient pyramids with my husband, Jesús

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Going to off-the-map and weird museums

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Organizing and documenting the RVA Supper Club

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Headstanding where I shouldn’t be headstanding

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Giving my cat Zazu 190283 reasons to kill me

 

AT WORK I’M USUALLY…

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Pouring my mind and soul onto a whiteboard

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Hoarding the office’s Post-it supply

Connecting the dots to tell a compelling story

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Immersing internal and external teams in their consumer

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Finding ways to make information interesting

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Having a little bit of fun in the midst of hard work